In the beginning, it is crucial for us to understand “What is SEO”. You’ve probably read about search engine optimisation a lot at this point. In the current digital marketing era, a website with poor SEO will not be able to rank. Any amount of fantastic content you publish for your website won’t matter if there is no SEO.
Your blog’s or website’s search engine optimisation acts as a boost to its power. But this situation is a little different; it is not as though everything will be OK once you perform SEO on your website. No, to maintain your site’s ranking, you must continually perform SEO on it.
It is actually a collection of knowledge; the more knowledge you have, the more you will advance. You should not establish a blog if you desire organic traffic but do not practise SEO. No, I’m not trying to scare you or give you the wrong idea about SEO. I just want you to know that without SEO, your website might not even exist.
Even if you are not interested in SEO, I encourage you to keep reading to learn more.
What is SEO?
When your website is optimised for a specific search engine, the search engine will list your website among the top results for its organic search. This procedure is known as SEO. You must optimise your website in accordance with the rules, regulations, and guidelines that search engines provide. These rules are also referred to as algorithms.
How SEO works?
You have to stick by the SEO rules and guidelines that search engines create based on user feedback. These guidelines were developed with consideration for user performance and search history. Search engines’ role is to provide users with better results. Every time a website is indexed in a search engine, some keywords are always added. The top results now include all of the websites that are indexed under that term and are completely compliant with search engine criteria. Google updates these websites in its database on a regular basis.
The list of websites is presented in the same order when a person searches for that keyword. The search engine displays the web pages with better SEO. After a predetermined period, the search engine revisits the website. Depending on whether the SEO has improved or deteriorated, he then pushes the index up or down in the search results. The outcome of this method is fairly clear.
Why is SEO important?
Every time we create a blog or website, we have just one goal in mind. Make your website available to a growing number of users, for whom organic search results are thought to be the best. When a user has a question, he enters it into a search engine and conducts a search to find the solution. And in order to display the results to that user, the search engine then locates all of the indexed websites.
More than a million searches are done each day on search engines, and in order to provide good customer service, search engines establish numerous rules for users and websites.
Why does Google publish more guidelines than the other search engines?
As I previously mentioned, Google was established in 1997 and was widely utilised by 2004. Compared to other search engines, Google is more focused on providing users with high-quality results and services. For which he consistently modifies the laws and rules.
Google’s customer base continued to expand as people started receiving better results. Google accounts for 75% of searches across all search engines. Google continuously improving its algorithm to maintain the same level of customer engagement.
By this point, you must be aware of what SEO is and why it is necessary. You cannot even hope for organic blog traffic without SEO. And without organic reach on your blog, your goal of starting a successful blog is unfulfilled.
You need to submit your website to the search engine in addition to performing SEO. As soon as you submit your website to a search engine, the search engine sends bots to read it. When your site’s SEO is strong, its ranking rises, and when it is weak, it falls.
As a result of these ranking changes, your website’s traffic may be increasing or falling. So, after starting a blog, the first step in SEO is to submit your site to search engines.
How to submit a site to seach engine?
Every search engine offers a special webmaster tool for this purpose; in the case of Google, this tool is now known as Search Console.
You must visit the search console and register with your email. The submit site box appears once the account has been created, requiring you to input the primary URL of your website. Then there will be a verification process. Google has confirmed that this is your website and is aware of it. You can verify your site using any of the numerous available techniques.
Your effort is now complete as the search engine bots begin to browse over your website. You may also view your site’s traffic statistics via the search console.
Now let’s discuss SEO methods. However, it is crucial that you are aware of the many sorts of SEO before you begin.
What are the types of SEO?
There are primarily three types of SEO:
- WHITE HAT SEO
- GREY HAT SEO
- BLACK HAT SEO
Let’s explore each of them individually.
1. WHITE HAT SEO
In terms of search engines, this kind of SEO is regarded as the greatest and most beneficial. This type of SEO is referred to as WHITE HAT SEO when you adhere to search engine guidelines on your website.
That is why it’s termed WHITE HAT SEO when we actually perform SEO. There is no set amount of time allotted for this; it takes a lot of time. This is dependent on the websites of your competitors and your desired keywords.
2. GREY HAT SEO
Grey Cap Seo is the kind that falls between White and Black. White and black hats are taken in order to do this. Take creating your blog site on an expired domain as an example.
Now, using an expired domain is considered black hat activity, whilst creating your own website is considered white hat. Many people use this hybrid approach to fast increase organic traffic to their websites.
However, as I previously stated, Google continually updates its algorithm so that it can prohibit and remove websites from its database. Consequently, I won’t ever urge you to do this, especially if you are brand-new to this profession.
3. BLACK HAT SEO
You try to drive as much visitors to your website as possible with this SEO strategy. Working quickly usually results in messed-up or incorrect work.
Similar to white hat SEO, black hat SEO involves performing tasks that the search engines do not recommend. When a search engine learns that this is being done on a website, it deletes the entire website from its database. I thus ask that you never make use of it.
Parts of SEO
- ONPAGE SEO
- OFFPAGE SEO
- TECHNICAL SEO
Each of these three SEO techniques is important in its own right. If at all possible, you should apply all three SEO tactics to acquire good results and fast ranks. Let’s talk about each one in turn, including their purposes and reasons.
1. ON-PAGE SEO
When performing SEO, we must always start with on-page optimisation. The remaining two cannot be completed without first completing this. In other words, your site won’t be ranked without on-page SEO.
Why is On-page SEO important?
when you request that a search engine index your website. The search engine bots then crawl your website and do a comprehensive keyword search. The very keywords on which your website or blog ranks are these. In onpage SEO, we work to add keywords to the site so that the search engines can find them quickly. Your site will be crawled and expected to rank more quickly the better your onpage optimisation.
How to do Onpage SEO?
You must always write with onpage in mind whenever you begin to create content. Let’s assume that “diets for women” is your primary keyword.
You must include your primary keyword in your article in the following places:
1. Meta title and Headings (H1):
When creating an article, pay close attention to the title and make sure it contains your primary keyword. The title should not contain more than 55–60 words.
Top 10 diets for women to lose weight.
2. URL structure:
The URL of your post is another location where your keyword should be included.
Example: example.com/top-10-diets-for-women-to-lose-weight/
3. Meta Description:
When creating a meta description, use your keyword. In the search result, your meta description is displayed alongside the title and URL. It is crucial to use this because readers often read it before reading the blog.
4. Image alt-text:
Whenever you add images, using keywords in the alt-text helps your image rank. You may get better results by doing this.
5. In content:
Use the keywords in the paragraph and the sub-heading whenever you produce your article. Of course, this is contingent on the word count of his content. For example, if your article is 1000 words long, you should only utilise your keyword 5–6 times total.
2. OFF-PAGE SEO
The search engine lists your article on your chosen keyword after on-page SEO. However, Offpage SEO determines which search result page your article will appear on.
For a given keyword, search engines list millions of websites and blogs. Not every website or blog can be displayed on the top page. For this, the search looks for all the websites that adhere to a variety of laws and regulations, and the website that does so is given top billing in the search results.
What does a search engine check?
The search engine determines the popularity of your blog, to put it simply. If I had to put it in technical terms, the quantity of backlinks. A website is seen as being more popular the more backlinks it has. It is given greater weight if that backlink originates from a website in the same market.
Take two websites that have blogs on the same keyword as an example. The blogs from both sites were retained by search engines. The second site only has 10 backlinks, compared to the first site’s 50 total backlinks. One of the two blogs must now appear first when someone searches for that keyword. The primary effort of offpage SEO has begun. Whoever has more quality backlinks is going to take the top spot when the search engine compares the two sites’ backlink profiles. The likelihood is that the article with 50 backlinks will appear first, followed by another item.
Always build backlinks from reputable websites to fast raise the rating of your website. Additionally, make an effort to build backlinks from the same websites that your rival is using.
In off-page SEO, you can use the following techniques to build backlinks:
1. Guest Posting:
Always guest post on a trustworthy website in order to gain quality backlinks that will help your site get more traffic.
2. Comment and Review:
You can submit a review or remark on a product on a lot of reputable websites. You must locate websites that accept visitor comments and are relevant to your niche. You must provide a relevant review or remark there, along with an anchor text link to your blog.
3. Bookmark Submission:
A bookmark is a link that is provided to the term in your anchor text but is not contained within a blog post or a comment. This bookmark is typically located on the site’s sidebar page. This kind of website can also be used to build backlinks.
4. Image Submission:
Similar to guest posts, there are numerous websites where you can upload photographs and provide a link to those images.
5. PDF submission:
On the website for sharing files, you can submit a PDF and get a backlink by including a link.
6. PPT Submission:
By generating the product or website as a PPT, you have submitted it in a visual way which is known as PPT submission.
7. Directory submission:
On the Internet, you can submit information about your company and obtain backlinks from a number of open directories.
8. Infographic:
Infographic submission is just as good as picture submission for building backlinks; you can do this on sites like Google Images. You might get nice results from that.
9. Broken link:
Although you must constantly look for such websites, this technique is quite beneficial for backlinks. A guest link that has been operational for some time and was posted on a website from another website is referred to as a broken link when the guest site or blog is somehow shut down. To obtain such a link, you must first look online and then mail the host website. You can anticipate receiving more links the better your writing style is.
10. Exchange:
This technique for building backlinks is especially popular because it involves linking to a host site and receiving a backlink from the host site’s owner in return. In other words, backlinks are traded, although I would advise against doing this frequently because Google can bombard you.
3. TECHNICAL SEO
To give its users the most relevant results, the search engine examines technical SEO. You must have witnessed this a lot, or it may have even occurred to you. when you perform on-page and off-page SEO and drive a lot of traffic to your site, but not for a long period of time. The blog’s listing in the search engine is soon reduced. This occurs most frequently because of technical SEO.
It occurs because users will start to go to other platforms even if your blog’s content is excellent if they dislike the platform or interface. And in that situation, even the search engine tracks the user’s movements and ranks the website where visitors are spending the most time. This can occur even if your on-page and off-page SEO are strong but the user interface is appealing.
In the case above, one site had 50 backlinks, while another only had 10. Let’s say the site with 50 backlinks has poor technical SEO, whereas the site with 10 backlinks has excellent technical SEO. The blog with 10 backlinks will appear above the one with 50 backlinks in that case.
What are the major parts of technical SEO?
The performance of the website is taken into consideration by search engines, particularly in technical seo. The following list of key measurements includes some of them:
1. Speed:
how long it takes for your site to load after clicking. Users will switch to another website if it takes too long.
2. Mobile Friendly:
Most people use the internet today on mobile or small display devices. The user won’t enjoy your site if it is not built appropriately.
3. Readability:
Even if your blog’s font is small or the post is not aligned or easy to read, users may still leave your site.
4. Cache:
Utilising a cache system will boost your site’s opening speed and help you retain users interested. Using CDN will help your blog load more quickly.
In addition to this, you must also keep in mind that your blog’s template needs to be strong for technical SEO. The more attractively you design and maintain your website, the more appealing it will be to users. All of these factors are taken into account by the search engine when determining a website’s rating.
Final Words
I hope this clarifies all of your SEO-related queries. You can get in touch with me if you think there is something else you need to know.
I must admit that quality SEO these days has taken over quality content in significance.
Thanks a lot!
